wash your way to brighter hair with purple shampoo

Writer and expert3 years ago

Tired of having unwanted brassy hues in your hair? Purple shampoo helps to serve your coolest blonde, silvery, or gray hair! If you don’t believe us, the proof is in our before and after purple shampoo pics. Check out these purple shampoo results and discover how to banish the brass.

does purple shampoo really work?

Not only do purple shampoos work, but they’re a haircare essential for almost anyone with blonde, gray, or highlighted hair. They’re all about combating brassy tones, helping to keep hair looking cool and icy.

They work so effectively because purple and yellow are complementary on the colour spectrum--meaning that they cancel each other out--bringing out the best and brightest shades in your hair.

purple shampoo results

Wondering how purple shampoo can transform your hair? Take a look at these purple shampoo before and afters to see how our bust your brass collection banishes unwanted yellow tones on different hair types and colours.

before and after purple shampoo on platinum blonde hair

Our hero brass-banishing products bring blonde hair back to life. Whether you’re a natural blonde or get a little help from your hairdresser, purple shampoo helps satisfy your icy blonde cravings.

Check out this transformation to see how the amika turns platinum blonde hair into a cool blonde dream.

before and after of a womans platium blonde hair after using the purple shampoo

before and after purple shampoo on brown hair with highlights

Bust your brass also works brilliantly on brown hair with balayage or highlights. Use the amika purple shampoo and conditioner every other wash to brighten your strands and maintain that fresh colour.

This fabulous purple shampoo before and after showcases how well our blonde collection neutralises pesky brassy tones on ombre hair.

before and after of a womans brown hair with highlights after using the purple shampoo

before and after purple shampoo on gray hair

Whether you’ve decided to embrace your natural grays or dyed your hair a silver shade, you may notice some yellow hues creeping in. amika’s doesn’t only work on blondes -- it’s just as brilliant at toning gray hair. Use our purple shampoo and mask every wash, or alternate with the kure collection.

See the results for yourself with this amazing purple shampoo before and after on gray hair. Bust your brass gets rid of unwanted warm tones to keep hair looking its best.

before and after of a womans gray hair after using the purple shampoo

getting hair envy from these before and after purple shampoo pics? Here's how to achieve the best

1. wash with the best purple shampoo

Wash your way to healthier, cooler-looking hair with amika’s bust your brass cool blonde repair shampoo. Our vegan, leaping bunny-certified formula is packed with bond cure technology, plant butters, and quinoa protein to keep your hair cool and strong. Brassy hues don’t stand a chance!

Massage through wet hair and rinse.

2. follow with conditioner

Condition and tone brassy hair with our bust your brass cool blonde repair conditioner. This purple conditioner is enriched with shea butter and mango butter extract to strengthen and repair damaged hair, while ultra-violet pigments counteract yellow tones.

Apply from mid-lengths to ends, then rinse.

3. finish with a hair mask

Bust your brass cool blonde intense repair hair mask is a salon service in a jar. This ultra-luxe hair mask provides superior toning, while strengthening, repairing, and moisturising damaged strands.

Use this toning hair mask in place of conditioner once a week. Apply from roots to ends, leave to work its magic for 3-5 minutes (depending on your desired level of toning), then rinse well.

Our bust your brass toning +repair set contains all of our brass-banishing heroes to help you satisfy your cool cravings.

Shop our blonde collection and take your own purple shampoo before and after pictures!