meet the kure, our best hair repair treatment

Hair wise, we’re all a bit damaged. Luckily, at amika, we’re passionate about creating products that really work – and that’s why we developed the kure. From chemically damaged hair to the typical wear and tear of everyday life, our best hair repair products have got your back.

BTW – if you’re wondering why your hair is feeling a little worse for wear, you’ll want to read this article first:

hair tips

rescue your damaged hair with these top tips

Bring your hair back from breaking point with our top tips on how to repair damaged hair.

2022-08-09 08:44:25 • By amika

who should use the kure?

The kure collection is perfect for anyone with colour-treated or chemically damaged hair, or anyone looking to rescue their strands from the everyday battles of pollution, heaand environmental damage. Packed with bond cure technology, vegan protein, and plant butters, the kure collection is clinically proven to repair damaged hair and strengthen those strands.

woman with blonde hair with a blue background

why does bleaching your hair damage it?

Don’t get us wrong, we love cool tones but it’s no secret that chemically lightening strands can lead to bleach-damaged hair. Did you know that bleach strips the pigment of your hair through oxidisation? It raises the outer cuticle of your strands to really let the bleaching agent penetrate the hair. That’s why repeated bleaching can lead to a permanently raised cuticle, making it tough for the hair to retain moisture.

what is bond cure technology?

Not only does bleaching mess with your cuticles, but it can also damage the bonds in your hair.

Hair is made up of three types of bonds: hydrogen, disulfide and salt bonds. Bleaching and chemical damage can weaken these bonds and cause them to break, leaving hair brittle and prone to breakage. This is where we come in. amika’s kure collection targets the hair’s most abundant bonds and works to repair and strengthen them, nourishing the hair and preventing breakage.

meet the kure: our best hair repair products

our best shampoo for damaged hair

The kure bond repair shampoo is here to bring your strands back from their breaking point. This bond repairing shampoo gently lathers for a thorough cleanse, while vegan proteins, omega fatty acids and plant butters provide nourishment and shine. The perfect first step in your hair repair routine, the kure bond repair shampoo is clinically proven to repair strands by up to 87%, reduce breakage by 55% and leave hair 2 times stronger.*

Massage the shampoo into the scalp and rinse. For best results, use alongside the kure intense bond repair conditioner and the kure multitask repair treatment.

* Compared to control when used with the kure bond repair conditioner, clinically tested.

the kure intense bond repair conditioner

This ultra-hydrating conditioner works to bring damaged strands back to life. Enriched with avocado oil and sea buckthorn, this moisturising conditioner is packed full of bond cure technology, strengthening and repairing brittle strands while delivering deep hydration. Best used after the kure bond repair shampoo, this intensive conditioner is clinically proven to repair the hair by up to 87%, leave strands 2 times stronger, and reduce breakage by up to 55%.*

After using the kure bond repair shampoo, apply the kure bond repair conditioner from mid-lengths to ends, leave on for 2-3 minutes, then rinse. For added repair benefits, follow with the kure multi task repair treatment.

*Compared to control when used with the kure bond repair shampoo, clinically tested.

a multi-tasking hair repair treatment

before and after of a womans hair

We get it, life is busy. That’s why we created a fast-acting repair treatment to strengthen your hair without slowing you down. The kure multi-task repair treatment is a 60 second, rinse-out mask that doubles as a leave-in treatment. Packed with bond-cure technology, this rapid treatment is clinically proven to repair hair by up to 74%, leave strands 2.4 times stronger, and with 58% less breakage.*

Apply to damp hair and leave for at least 60 seconds before rinsing. For deeper repair, apply to damp hair and leave in.

For thick or coarse hair, reach for the kure intense bond repair mask instead.

* Compared to control after three uses, clinically tested.

hair repair treatment: the kure intense bond repair mask

When it comes to hair repair, we’re bringing out the big guns. The kure intense bond repair mask is an ultra-rich hair repair treatment that promises results after just one use. Formulated with borage oil and mango and shea butters, this ultra-creamy hair mask significantly hydrates thirsty hair while innovative bond cure technology restores your strands to their former glory. Clinically tested, the kure intense bond repair mask is proven to leave hair 3.2 times stronger, 8 times more conditioned and with 69% less breakage.*

After cleansing with the kure bond repair shampoo, gently massage the kure intense bond repair mask through hair from roots to ends. Leave on the hair for 10 minutes, then rinse. Use as a weekly intensive treatment in place of the kure bond repair conditioner.

*After one use.

leave-in hair repair treatment

Make amends with your split ends with the closer instant repair hair cream. This lightweight, 2-in-1 leave-in treatment and styling cream works to instantly seal up to 96% of split ends while softening, smoothing, and banishing frizz.* This multi-talented product is a fresh trim in a bottle, and packed with bond cure technology, split ends don’t stand a chance.

Apply a small amount to damp or dry hair, from mid-lengths to ends, prior to any additional styling products. Really focus on damaged ends and add more product as needed, depending on hair density. Always apply a heat protectant after use and before heat styling to prevent further damage.

*Clinically tested to seal split ends.