routines & inspiration

rush into a relationship with our hydro rush collection

product spotlight

rush into a relationship with our hydro rush collection

Discover our hydro rush range to get your hydrated hair routine on lock.

2023-04-06 12:45:34By amika

end your dry spell with our hydration heroes

routines & inspiration

end your dry spell with our hydration heroes

End your dry spell and drench your dry hair with our hydro rush intense moisture collection.

2023-02-24 10:46:28By amika

the best winter hair rituals you need in your life

routines & inspiration

the best winter hair rituals you need in your life

The best winter hair care routine for your thirsty strands.

2023-02-10 13:33:32By amika

5 tips to achieve the ultimate voluminous hair

hair tips

5 tips to achieve the ultimate voluminous hair

Discover how to amplify your style and add ultimate volume + body to your mane.

2023-01-23 09:00:59By amika

how to create beachy waves all year round

hair tips

how to create beachy waves all year round

Find out how to ride that summer wave all year round.

2023-01-19 11:53:10By amika

how to style straight hair and keep it all day

hair tips

how to style straight hair and keep it all day

Discover how to style your straight hair and keep it in place all day!

2022-12-26 09:00:09By amika

how to get groovy holiday party hairstyles

routines & inspiration

how to get groovy holiday party hairstyles

Our favourite party hairstyles and how to get the look!

2022-12-19 09:00:09By amika

the chameleon curling kit: how to curl your hair with a curling iron

routines & inspiration

the chameleon curling kit: how to curl your hair with a curling iron

Follow our guide on how to curl your hair with a curling iron and create the perfect curls at home.

2022-10-12 14:05:54By amika

how to achieve the smoothest hair of your dreams

routines & inspiration

how to achieve the smoothest hair of your dreams

Discover how to give your strands an extra dose of silky, smooth shine.

2022-10-01 11:17:01By amika

purple shampoo 101: your guide to purple shampoo

hair tips

purple shampoo 101: your guide to purple shampoo

Purple shampoo essentially works as a colour corrector for lighter hair (blondes, silvers, and greys, we’re looking at you).

2022-08-22 08:46:44By amika