get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches

get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches

we’re a friend to the planet, and now you can be, too 🌍

whilst stocks last ⏳

Min Spend - Tiered Free Gift Spend £50 receive a free deluxe sample of The Kure Multi-Task Repair Treatment - 30ml / Spend £80 receive detangling brush / Spend £100  free vitamin burst wash + care set (worth £32)

volume that packs a performance

take centre stage with a NEW routine for instant + all day volume.*

*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.

Min Spend - Tiered Free Gift Spend £50 receive a free deluxe sample of The Kure Multi-Task Repair Treatment - 30ml / Spend £80 receive detangling brush / Spend £100  free vitamin burst wash + care set (worth £32)

spend more, get more
unlock exclusive gifts when you spend £40 or more!✨

spend £40 - get a deluxe sample of the kure treatment
spend £80 - received a detangling brush
spend £100 - enjoy a vitamin burst wash and care set (worth £32)

get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches

get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches

we’re a friend to the planet, and now you can be, too 🌍

whilst stocks last ⏳

Min Spend - Tiered Free Gift Spend £50 receive a free deluxe sample of The Kure Multi-Task Repair Treatment - 30ml / Spend £80 receive detangling brush / Spend £100  free vitamin burst wash + care set (worth £32)

volume that packs a performance

take centre stage with a NEW routine for instant + all day volume.*

*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.

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discover our bestsellers + newness

normcore signature shampoo

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.87 Stars 4403 Reviews
from £9.00

blowout babe thermal brush

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.45 Stars 89 Reviews
£95.00

hydro rush intense moisture leave-in conditioner 200ml

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.92 Stars 388 Reviews
£27.00

the kure intense bond repair mask

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.88 Stars 922 Reviews
from £35.00

soulfood nourishing mask

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.89 Stars 4447 Reviews
£45.00

the wizard detangling primer

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.97 Stars 653 Reviews
£85.00

smooth over frizz-fighting treatment mask

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
4.9 Stars 102 Reviews
£29.00

sublime shine wash + care set

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
5.0 Stars 7 Reviews
RRP: £66.00
£49.00

super strength wash + care set

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
5.0 Stars 16 Reviews
RRP: £63.00
£47.00

hydration happy hour wash + care set

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
5.0 Stars 11 Reviews
RRP: £61.00
£45.00

perk up dry shampoo

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
£37.00

perk up plus extended clean dry shampoo

enjoy 3 free gifts when you spend £100+

· spend £40 - receive a free deluxe sample of the kure multi-task repair treatment - 30ml

· spend £80 - receive detangling brush

· spend £100 - free vitamin burst wash + care set (worth £32) 

whilst stocks last!

shop now
£39.00
we were kind and clean before it was a thing

we were kind and clean before it was a thing

top of the class

#1 prestige dry shampoo in the U.S.*

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023.

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hydrated hair is in your future


with the NEW silicone-free hydro rush intense moisture collection for long-lasting, 72 hour* hydration.


*products tested separately, except shampoo + conditioner tested together as a system

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don't let your hair reach its breaking point.


we supercharged the ingredients in the collection to repair hair from the inside out and to give you your strongest, healthiest hair yet!

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@amika

the strand blog