15% off when you build your own bundle

15% off when you build your own bundle!

mix + match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

free water bottle when you spend £100

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle 💧

get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches

get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches

we’re a friend to the planet, and now you can be, too 🌍

whilst stocks last ⏳

15% off when you build your own bundle

15% off when you build your own bundle!

mix + match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

free water bottle when you spend £100

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle 💧

bestsellers and gift sets

blowout babe thermal brush

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.43 Stars 88 Reviews
£95.00

the wizard detangling primer

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.97 Stars 653 Reviews
from £11.00

the kure intense bond repair mask

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.88 Stars 922 Reviews
from £23.00

the kure bond repair shampoo

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.88 Stars 2548 Reviews
from £10.00

soulfood nourishing mask

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.89 Stars 4445 Reviews
from £18.00

realm of repair strength + repair routine set (25% savings)

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.94 Stars 130 Reviews
RRP: £75.00
£60.00

alternate hydrality intense hydration routine set (30% savings)

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
5.0 Stars 2 Reviews
RRP: £75.00
£58.00

rescue team hair routine trial set (40% savings)

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.94 Stars 88 Reviews
RRP: £38.00
£27.00

hydro dream hydration routine trial set (38% savings)

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.9 Stars 84 Reviews
RRP: £36.00
£26.00

mask-topia hydration + repair set (35% savings)

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
4.96 Stars 77 Reviews
RRP: £61.00
£45.00

shop by collections

we were kind and clean before it was a thing

we were kind and clean before it was a thing

top of the class


perk up was ranked the #1 best-selling dry shampoo in the US*


*source: the npd group/u.s. prestige beauty total measured market, hair product sales for 5.3oz size, 12 months ending december 2022

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hydrated hair is in your future


with the NEW silicone-free hydro rush intense moisture collection for long-lasting, 72 hour* hydration.


*products tested separately, except shampoo + conditioner tested together as a system

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don't let your hair reach its breaking point.


we supercharged the ingredients in the collection to repair hair from the inside out and to give you your strongest, healthiest hair yet!

shop now
@amika

the strand blog