how to look after naturally curly hair

routines & inspiration

look after naturally curly hair with our curly hair routine

From always checking product ingredients to ditching the hairbrush, here are the golden rules to follow as part of your curly hair routine.

2022-05-06 09:00:45By amika

how to exfoliate scalp with amika jelly shampoo

hair tips

scalp exfoliation: the haircare tip you need to know

Show your scalp the TLC it craves and discover how to exfoliate the scalp.

2022-04-30 09:00:03By amika

hair tips

how to deep condition hair and why you should

At amika, deep conditioning is a must-have step in our hair care routine. We’re here to explain why you should do it too.

2022-04-20 09:19:13 By amika