woman with the amika logo








a friend to hair, hairstylists, her, him, them and you

All Hair Is Welcome | amika, transcript available

all hair is welcome

cruelty-free hair care products in a colourful flower wheel

10 collections created for every hair type, texture and style

troll doll with pink hair

We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.

we were kind and clean before it was a thing

we were kind and clean before it was a thing

Omega 7 sea buckthorn berry fatty-acid image

every bottle is full of super stuff

we hunted down one of the most potent natural ingredients on the planet, sea buckthorn. this “superfruit” is one of the few plant sources of the fatty-acid omega 7 (typically found in fish oil) making it the ultimate holy grail ingredient for healthy hair and scalp.

frequently asked questions about our brand

yes, we have collections that fit all hair types. shop all our collections.
no, amika products are not organic. we are leaping-bunny certified and cruelty free. Learn more here.
yes, amika is used and sold in salons, available at Sephora, and on loveamika.com.
yes, amika pledges to reach Net Zero by 2030 by taking action on our packaging, energy, and carbon emissions.