amika lifestyle

kind and clean, always: our cruelty free hair products

cruelty-free hair care products

At amika we’re all about being kind, clean, and cruelty-free. We were sustainable and planet-friendly before it was a thing and are passionate about creating top-quality, leaping-bunny-certified hair products without compromise.

kind and clean

When it comes to product formulation, we keep it pretty simple: no nasties. Our products are packed full of highly effective ingredients without sulfates (SLS, SLES, ALS), parabens, aluminum starch, and over 1,300 kind-of questionable ingredients. We hunted down one of the world’s most potent natural ingredients — sea buckthorn — and made this holy grail of hair health a central ingredient in our products.

man with long wavy hair

Not only are we kind to hair, we’re kind to the planet. Sustainability is important to us at amika, so we make our bottles with 90% post-consumer recycled plastics to reduce virgin plastic production (they’re also 100% recyclable).

The love doesn’t stop there, though! Through our partnership with more:trees, every order of more than £1 qualifies for a tree to be planted in your name in one of the world’s forests (pretty cool if you ask us).

cruelty free, always

The name “amika” means friend and we’ve always lived up to our name. We’re a friend to the planet and all its creatures. Our products are cruelty-free and leaping bunny certified, and we test on people, never on animals.

our cruelty free hair products

All our hair products are packed full of hair and planet-loving ingredients, but we thought we’d introduce you to a few of our favourites with some of our signature collection.

normcore: cruelty free shampoo

Normcore signature shampoo is foundational to our signature collection. A powerhouse of vitamins and antioxidants, this nourishing vegan shampoo gently cleanses for soft, shiny strands. Suitable for all hair types (even colour and chemically-treated hair), it’s formulated with coconut acid and sea buckthorn for a satisfying lather that delivers hydration.

Massage into wet hair and rinse. Follow with normcore signature conditioner or soulfood nourishing mask.

normcore: cruelty free conditioner

Dreaming of soft, hydrated, lustrous hair? Look no further. Normcore signature conditioner is packed full of nutrients, delivering weightless hydration to all hair types. Enriched with nourishing shea butter and fatty acids, it penetrates the hair shaft, leaving strands conditioned to their core (see what we did there?).

Massage into the mid-lengths and ends after shampooing, then rinse well.

soulfood nourishing mask

This ultra-rich, vegan hair mask is a real hair hero. Perfect for all hair types (especially those in desperate need of some deep hydration), soulfood nourishing hair mask is a big drink of water for your hair. Packed with avocado oil, provitamin b5, and sea buckthorn, soulfood nourishes, smooths, and moisturises for soft, shiny strands.

Use either as a weekly treatment or an everyday conditioner after your fave amika shampoo. Apply from root to tip and leave to penetrate for five to seven minutes before rinsing. For high-porosity hair in need of extra moisture, use as an everyday conditioner. For normal or low-porosity hair, use as a weekly treatment.

Check out the rest of our cruelty free hair products online 


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