hair tips

purple shampoo 101: your guide to purple shampoo

what does purple shampoo do

So, we’ve all heard the hype around purple shampoo, but apart from looking cool in the shower, it’s left many of us wondering ‘what does purple shampoo actually do’

Well, we’ve done our homework and broken it down for you into the ultimate guide to purple shampoo. We explain what purple shampoo does, how often you should use it, and the best purple shampoo for hair. You’re welcome!

what does purple shampoo do?

Purple shampoo essentially works as a colour corrector for lighter hair (blondes, silvers, and grays, we’re looking at you). Purple is the opposite to yellow in the colour wheel, so violet pigments in purple shampoo work to counteract unwanted warm and brassy hues and help to keep those icy tones alive – think of it as an at-home toning treatment.  

how to use purple shampoo

How often should you use purple shampoo? Well, that really depends on you, your hair type, and the purple shampoo you’re using.  

what does purple shampoo do

 purple shampoo for natural (non-colour-treated) blondes  

If you’re lucky enough to have natural blonde locks, the summer months are going to be the season to watch. All that sunshine is going to put you more at risk of brassy tones. Using a purple shampoo and conditioner like our bust your brass shampoo and conditioner, plus a repair mask once a week in place of conditioner, will help to keep any yellow hues at bay.  

purple shampoo for platinum blonde hair

To maintain those fabulous icy tones, use purple shampoo and conditioner every other wash. If you start to notice any pesky brassiness, increase use until you reach your desired tone. For textured blondes, replace our bust your brass conditioner with our bust your brass repair mask for an added moisture boost.  

To care for your hair’s colour and condition, we suggest alternating the bust your brass conditioner with the kure intense bond repair mask to keep those strands nourished and moisturised.  

purple shampoo for highlights, balayage and colour-treated blondes

To keep your colour treatment looking fresh, use bust your brass shampoo and conditioner every over wash.  

Naturally, darker hair will fight to return to its natural shade, so monitor your tone and increase your use of purple shampoo and conditioner as needed. Use bust your brass repair mask once a week in place of conditioner to keep those strands happy and nourished.  

purple shampoo for gray hair

Gray hair can really benefit from using bust your brass shampoo and conditioner every wash to keep tones fresh, or alternate with a moisturising shampoo and conditioner like our kure range.  

woman with grey hair smiling at the camera with a red background

If we’ve piqued your interest in this brass-busting wonder, shop our purple shampoo sets!

how long to leave purple shampoo in?

This totally depends on your hair as well as what products you’re using. Different formulas can range from rinsing immediately to leaving on for 5 minutes. We recommend always sticking to the instructions for the best results! If you prefer ashy tones you can try leaving it on for a few minutes before rinsing.

PSA: Purple shampoo won’t dye your hair but if you leave it on for too long you could find yourself with a subtle lilac hue.

best purple shampoo

Our bust your brass cool blonde repair shampoo contains no nasties. Our vegan, leaping bunny-certified formula is the essential first step to brighter strands. Packed with bond cure technology, quinoa protein and plant butters,  brassy hair doesn’t stand a chance. Massage through wet hair and rinse.  

best purple conditioner

Chances are, summer hasn’t just been unkind to your colour; UV rays, chlorine and saltwater might amount to the perfect beach day, but it can leave hair dry and damaged. Bust your brass cool blonde repair conditioner strengthens strands and brings unhappy hair back to life. Its ultraviolet pigment tones yellow hues, while mango butter extract, shea butter and essential amino acids hydrate and repair damaged hair and help to prevent any future breakage. Apply conditioner from the mid-lengths to the ends of the hair and rinse.  

purple treatment mask

The bust your brass cool blonde intense repair hair mask is a salon service in a jar. This ultra-luxe hair mask provides superior toning while strengthening, hydrating, and repairing damage for brighter, healthier-looking hair. Once a week, replace your conditioner with this intense treatment mask. Apply from roots to ends and leave to work its magic for 3-5 minutes, depending on your desired level of toning, and rinse well.  

Banish your brass and shop our blonde collection online  

 

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amika

amika

Writer and expert