So, we’ve all heard the hype around purple shampoo, but apart from looking cool in the shower, it’s left many of us wondering ‘what does purple shampoo actually do’?
Well, we’ve done our homework and broken it down for you into the ultimate guide to purple shampoo. We explain what purple shampoo does, how often you should use it, and the best purple shampoo for hair. You’re welcome!
what does purple shampoo do?
Purple shampoo essentially works as a colour corrector for lighter hair (blondes, silvers, and grays, we’re looking at you). Purple is the opposite to yellow in the colour wheel, so violet pigments in purple shampoo work to counteract unwanted warm and brassy hues and help to keep those icy tones alive – think of it as an at-home toning treatment.
how to use purple shampoo
How often should you use purple shampoo? Well, that really depends on you, your hair type, and the purple shampoo you’re using.
purple shampoo for natural (non-colour-treated) blondes
If you’re lucky enough to have natural blonde locks, the summer months are going to be the season to watch. All that sunshine is going to put you more at risk of brassy tones. Using a purple shampoo and conditioner like our bust your brass shampoo and conditioner, plus a repair mask once a week in place of conditioner, will help to keep any yellow hues at bay.
purple shampoo for platinum blonde hair
To maintain those fabulous icy tones, use purple shampoo and conditioner every other wash. If you start to notice any pesky brassiness, increase use until you reach your desired tone. For textured blondes, replace our bust your brass conditioner with our bust your brass repair mask for an added moisture boost.
To care for your hair’s colour and condition, we suggest alternating the bust your brass conditioner with the kure intense bond repair mask to keep those strands nourished and moisturised.
purple shampoo for highlights, balayage and colour-treated blondes
To keep your colour treatment looking fresh, use bust your brass shampoo and conditioner every over wash.
Naturally, darker hair will fight to return to its natural shade, so monitor your tone and increase your use of purple shampoo and conditioner as needed. Use bust your brass repair mask once a week in place of conditioner to keep those strands happy and nourished.
purple shampoo for gray hair
Gray hair can really benefit from using bust your brass shampoo and conditioner every wash to keep tones fresh, or alternate with a moisturising shampoo and conditioner like our kure range.
If we’ve piqued your interest in this brass-busting wonder, shop our purple shampoo sets!