hair mask 101: find the best hair mask for your needs

what is a hair mask?

Okay, let’s go back to basics. Just like a face mask (the self-care kind not the scrubs kind), a hair mask is a deep conditioning treatment that helps to hydrate and repair the hair and can target specific concerns. Adding a hair mask to your weekly haircare routine may be the key to bouncy, shiny strands.  

how to use a hair mask

Should you use a hair mask before or after shampoo? As a general rule: after. Hair masks are conditioning treatments that should be applied to clean hair, usually in place of conditioner. Before applying your mask, make sure to squeeze out any excess water from the hair, as too much water can dilute the formula and you may not enjoy all its gorgeous benefits. Apply a generous amount (don’t be stingy) to the mid-lengths and ends of hair, and leave on for the specified time before rinsing out.  

How often should you use a hair mask?

So, how often should you do a hair mask? Depending on mask formulation and hair porosity, hair masks can be used daily or once a week. Don’t worry, we won’t leave you in the dark. We always explain how to apply the hair mask for best results on the back.  

best hair masks

Discover our best hair mask for your hair type, from the best mask for dry hair to the best treatment for damaged hair.

1. 

   best hair mask for dry hair: soulfood nourishing mask  

   You know that one hero product that always has a place on your shelf (and in your heart)? The one go-to that always works wonders? Well for us, that’s soulfood nourishing mask. The best hair mask for dry hair, this super-rich, creamy formula will hydrate thirsty strands but never weigh them down. Packed with avocado oil, provitamin b5, and sea buckthorn, this hero hair mask conditions the hair, making it soft, silky, and smoother than ever.  

   How to use this hair mask: Apply through the lengths of the hair, leave to penetrate for five to seven minutes, then rinse thoroughly. For high porosity hair in need of extra moisture, use soulfood nourishing mask in place of a daily conditioner. For normal or low porosity hair, use as a weekly treatment after shampooing. 

   Top tip: soulfood nourishing mask is the perfect base for a treatment with a more personal touch. For added shine and frizz-fighting qualities, mix this nourishing mask with a few drops of our glass action universal elixir. For optimal hydration and repair, apply the kure multi task repair treatment, leave for 60 seconds, then apply soulfood nourishing mask on top. 

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2. 

   best hair mask for damaged hair: the kure intense bond repair mask

   The best hair treatment for damaged hair, the kure intense bond repair mask is a friend to thick and coarse hair types in need of some TLC. Using innovative bond cure technology, mango and shea butters, borage oil and sea buckthorn, this ultra-moisturising mask really is the kure for damaged hair. Multi-talented, it’s clinically proven to strengthen and hydrate. Hair is left 8 times more conditioned and 3.2 times more conditioned, with 69% less breakage after just one use. Impressive, we know.  

   How to use this hair mask: After shampooing, massage the kure intense bond treatment mask through the hair, from root to tip. Leave for ten minutes and rinse thoroughly. Use as part of a weekly haircare routine in place of conditioner.  

   Top tip: For optimal damage repair, use alongside the wider kure range.  

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3. 

   best purple hair mask: bust your brass cool blonde intense repair hair mask

   The perfect hair mask for natural and colour treated blondes, silvers and grays, bust your brass cool blonde intense repair hair mask is a salon toning service in a jar. Packed with three different plant butters, this brightening mask seals in moisture while banishing brassy tones. 

    With weekly use, this mask can give your strands the icy look you love without causing damage – but don’t take our word for it. Our results speak for themselves! This reparative mask is clinically proven to brighten, hydrate, strengthen, and repair, leaving the hair 8 times more conditioned and 2.2 times stronger, with 56% less breakage.* 

   *clinically tested. 

   How to use this hair mask: How you use bust your brass cool blonde intense repair hair mask really depends on you and your hair. We’ve broken it down here, but if you really want the low down on how to use purple shampoo products, check out our guide to purple shampoo.  

   • For natural (non-colour treated) blondes: Use once a week in place of conditioner.  
   • For platinum blondes: Use once a week in place of conditioner. 
   • If you have a balayage, highlights or natural-looking (colour treated) blondes: Natural brunettes should use bust your brass mask once a week in place of conditioner. Darker hair will fight to return to its natural colour. If this is the case increase usage as needed.  
   • For gray hair: Use every wash in place of conditioner or alternate with the kure collection.  
   • For textured blondes: Use every wash in place of conditioner for the perfect balance of toning, hydration, and repair that textured blondes need.  

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4. 

   best glossy hair treatment: flash instant shine mask

   This fast-acting mask takes hair from dull to dazzling in just 60 seconds. Formulated with flaxseed, amino acids, and antioxidants, flash instant shine mask smooths the hair cuticle while working to soften the hair, fight frizz and enhance shine.  

   How to use this hair mask: After shampooing, squeeze the excess water from the hair and apply flash instant shine mask in sections, saturating the mid lengths and ends completely. Wait for 60 seconds, then rinse thoroughly. Fine and oily hair types should use in place of conditioner, while dry and thick hair types should use this mask as a post-conditioning treatment. 

   Buy now with free delivery