bring strands back from breaking point

Is your hair at its breaking point? Never fear, we have compiled a handy guide to help give your hair some much needed TLC and prevent damage.

Read on to discover how you can take your hair from dry to fly.

what is hair breakage?

Hair breakage is when strands of hair snap as a result of hair bonds becoming dehydrated. A lack of moisture in the hair typically causes it to become dull and straw-like, whilst being brittle + prone to split ends.

Hair breakage affects all hair types, textures, and lengths so you aren’t alone in your struggles to revive your hair back to health.

what causes hair breakage?

There are multiple factors that could be impacting the health of your hair and causing breakage:

Heat styling. Before applying heat to hair (hairdryers, straighteners, curlers) it is important to always use heat protection and protect your tresses from drying out due to extreme heat.

Chemical treatments. Treatments such as perms, bleaching, and keratin straightening can damage the hairs outer cuticle; resulting in dry hair.

Over-washing. Excessive hair washing can wash away the natural oils that would work to prevent your hair becoming dry and brittle.

how to stop + prevent hair breakage

The Kure Collection

Hair breakage getting you down? Don’t worry, we have the kure or more specifically, a comprehensive collection of products specifically designed to help hair restoration and breakage prevention.

(shop now)

It (almost) goes without saying that heat protection is key to healthy, happy hair. Our supernova moisture and shine cream is a triple threat, offering not only heat protection but also detangling and frizz taming.

Formulated for all hair types, the kure instant bond repair shampoo is clinically proven to repair, strengthen, and prevent future damage when used alongside the kure instant bond repair conditioner. Both the shampoo and conditioner work together to target hair dryness and protect against the contributing factors of hair breakage. They are also gentle enough to use every wash) without stripping the hair of its natural oils.

add a treatment

A super quick treatment for damaged hair, our the kure multi task repair treatment helps to transform your hair in a mere 60 seconds! Packed full of innovative bond cure technology, this product targets the weakest strands, reducing breakage by 58%*. This treatment can be used 1-2 times per week and is ideal for fine-medium hair types.

*compared to control after three uses, clinically tested.

Clinically proven after one use to make hair 3.2x stronger, the kure bond repair mask is an ultra-rich and ultra-creamy hair mask that maximises hydration for dry, brittle hair, preventing hair breakage.

Packed with bond cure technology, mango and shea butter, borage oil, and sea buckthorn, this reparative mask works to deeply hydrate, repair, and prevent damage. It’s ideal for those with thick and coarse hair types.

Spoilt for choice or just overwhelmed at where to start on your haircare journey?

PSA: The kure all strength + repair set is an easy way to introduce our kure range into your regime. Featuring the kure instant bond repair shampoo, the kure bond repair mask, and the kure multi task repair treatment, this is a set designed to give your hair the intense repair it deserves + helps towards stopping hair breakage.

how to look good whilst you’re repairing your hair

Woman with hydrated hair

Here are a few tips to help manage the transition period from damaged to luscious hair:

Hair down. Tying hair up can put considerable strain on your strands with elastic bobbles, in particular, contributing to damage of the hair cuticles. Instead try to leave you hair down or switch to silk bobbles which are much kinder (+ bougier).

Regular haircuts. Keeping on top of split ends will help to encourage hair growth and help you feel refreshed even if you are still very much on a journey to recovering your damaged hair.

Hair masks. If leaving your hair down is a no go, incorporate a hair mask in to your updo. Apply the kure bond repair mask and slick your hair back in to a bun – no one will know that your hair is secretly receiving a reparative treatment as you go about your day.

Avoid heat. When ever possible try to avoid styling your hair with heat. Prior to airdrying, work in some the wizard detangling primer for effortless styling of pesky flyaways.