Operation hydrated hair is a go! It’s time to give your thirsty strands the love and attention they need to thrive this festive season. In return, your hair will have gorgeous shine, volume and thickness—fair deal, right?
Follow along to find out about our hydration heroes that will nourish your hair from root to tip and help you achieve those luscious locks you’ve been dreaming of.
why is my hair so dry in winter?
‘Why is my hair so dry’ is such a common question around this time of year, and the truth is it comes down to a few different factors.
From increased use of heat styling on the hair to extreme temperature changes, your hair has a lot to contend with in the winter months. Even hotter shower temperatures can have a real impact on your strands.
But don’t worry—we’re here to help you cure your dry, winter hair and give you the right tools for the job!
how to treat dry hair: our hydration heroes
We have our hydration must-haves you need in your life this winter!
soulfood nourishing mask
Dry hair in winter can really dull your sparkle, but with the soulfood nourishing mask, you don’t have to worry! This product really is a no-brainer when you’re looking to achieve that deep hydration you struggle to get from a rinse-out conditioner.
A perfect match for all hair types, everyone can enjoy soulfood. From its super rich, ultra-luxurious consistency, to the impressive infusion of vitamins and minerals, this mask is the perfect thirst quencher for the hair. Leaving silky, smooth strands for days.
How to use: If you have normal to low porosity hair use the nourishing mask instead of reaching for the conditioner, however, if you have high porosity hair you can add this mask into your everyday routine as an extra hydrator for your hair of dreams.
