extend time between your wash days with perk up plus
Meet your new bestie to extend time between hair wash days.
meet perk up plus extended clean dry shampoo
Discover the benefits of using perk up plus in your hair routine!
put dry hair to bed with our new overnight hydrating treatment
Discover why our dream routine overnight hydrating treatment will transform your pre-sleep ritual.
here’s how to achieve the best bouncy blow dry at home
We’re sharing our secrets on how to give yourself a bouncy blow dry with our best blow dryer brush!
give the gift of groovy hair: amika's 2022 holiday gift guide
Want to get started on your Christmas shopping, here’s our 2022 gift guide to the best hair care gift sets!
a PSA regarding perk up dry shampoo
a PSA regarding our perk up dry shampoo and why customer safety is our priority!
the chameleon curling kit: how to curl your hair with a curling iron
Follow our guide on how to curl your hair with a curling iron and create the perfect curls at home.
double agent: the secret to mastering the best sleek blowout at home
Meet the smoothest operator in the game, amika’s double agent 2-in-1 blow dryer + straightening brush.
purple shampoo 101: your guide to purple shampoo
Purple shampoo essentially works as a colour corrector for lighter hair (blondes, silvers, and greys, we’re looking at you).
bust your brass with purple shampoo
Find out why you should use purple shampoo and how to apply it to bring brassy hair back to its former icy glory.