40% off gift sets!
big hair energy, bigger savings!

explore our gift sets today and enjoy exclusive savings.

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free gifts when you spend £30+🧡

free logo pouch on purchases £30+
free fine shine cream on purchases £40+
free quilted tote bag on purchases £60+
free haircare set on purchases £70+

shop now

40% off gift sets!
big hair energy, bigger savings!

explore our gift sets today and enjoy exclusive savings.

shop now

free gifts when you spend £30+🧡

free logo pouch on purchases £30+
free fine shine cream on purchases £40+
free quilted tote bag on purchases £60+
free haircare set on purchases £70+

shop now

shop by category

discover our bestsellers + newness

play your strength

play your strength

RRP £81.00
£56.00
rising star volumizing finishing spray

rising star volumizing finishing spray

£26.00
smooth over frizz-fighting treatment mask

smooth over frizz-fighting treatment mask

£29.00
mission: minis

mission: minis

RRP £42.00
£28.00
perk up power-up

perk up power-up

RRP £41.00
£28.00
mission: minis

mission: minis

RRP £42.00
£28.00
perk up power-up

perk up power-up

RRP £41.00
£28.00
play your strength

play your strength

RRP £81.00
£56.00
ready, set, style

ready, set, style

RRP £67.00
£44.00
blowout babe thermal brush

blowout babe thermal brush

£95.00
hair round blow dryer brush 2.0

hair round blow dryer brush 2.0

£95.00
polished perfection straightening brush

polished perfection straightening brush

£110.00
double agent 2-in-1 straightening blow dry brush

double agent 2-in-1 straightening blow dry brush

£116.00
the chameleon 5 barrel interchangeable curling kit

the chameleon 5 barrel interchangeable curling kit

£285.00
wash your way - we've got something for everyone
we were kind and clean before it was a thing

we were kind and clean before it was a thing

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sustainability

as a friend to the planet, it's our job to take action. we're pledging to reach net zero by 2030.​


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friendly to animals

leaping bunny and vegan certified.* our products and ingredients never have and never will be tested on animals

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greener

our haircare packaging is 100% recyclable and beginning in 2021 we are converting all of our virgin plastic packaging to be made with up to 90% post consumer recycled plastic.

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meet the new routine and ritual for your hair

#1 prestige dry shampoo in the U.S.*

meet the new routine and ritual for your hair

new year resolution for your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes.

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023.

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the strand blog

how to get sleek hair

on lock

how to get sleek hair

read more
how to get shiny hair

how to get shiny hair

mirrorball collection

read more
amika’s best hair styling tools

tools

amika’s best hair styling tools

read more