struggling with a dry scalp? here's what to do
We’ve put together the best ways to help you find out how to treat a dry scalp and finally relieve that itch.
rescue your damaged hair with these top tips
Bring your hair back from breaking point with our top tips on how to repair damaged hair.
7 simple tips for how to make hair dye last longer
Lock in your colour. Discover how to maintain your hair colour and give your shade super staying power with our dyed hair tips.
bust your brass with purple shampoo
Find out why you should use purple shampoo and how to apply it to bring brassy hair back to its former icy glory.
how to deep condition hair and why you should
At amika, deep conditioning is a must-have step in our hair care routine. We’re here to explain why you should do it too.
hair mask 101: find the best hair mask for your needs
Check out our guide to the best hair masks and learn how to use them- you’re welcome!
scalp exfoliation: the haircare tip you need to know
Show your scalp the TLC it craves and discover how to exfoliate the scalp.
wash your way to brighter hair
We’re bringing you the brightest and coolest hair with our purple shampoo results.
help! why is my hair so greasy?
We’ve broken down what causes greasy hair, why hair gets greasy so fast and our top tips on how to get rid of greasy hair to help you keep your style fresh.