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normcore signature shampoo

a nourishing shampoo that's packed with vitamins + antioxidants for soft + shiny hair.

GBP 20.0



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signature results. 91% agree normcore
              shampoo gently cleanses hair without stripping moisture**. hair is 7X
              more conditioned*. 94% agree hair felt nourished**. * CLINICALLY PROVEN, HEN USED AS A SYSTEM **BASED ON A CONSUMER AT-HOME TEST OF 51 PARTICIPANTS.
              BEFORE and AFTER, normcore shampoo + conditioner, hair is 7x more conditioned* *clinically proven, when used as a system.
              haircare essentials. moisturize + soften. absorb oil + reduce odor. for nourishing cleanse + condition. detangle + heat-protect.
              WASH, REFILL, REUSE
              to refill your existing shampoo + conditioner bottles, unscrew the top of this pouch and pour into your empties! it's that easy to be more sustainable.
              PACKAGING WITH A PURPOSE. WHY REFILL-POUCHES? amika is a friend to the planet and by choosing this refill-pouch, you are too! these lower carbon emissions by 98.4%* when compared to traditional, virgin plastic bottles.
              *when used for 1 year, compared to our traditional HDPE packaging.
              which shampoo + conditioner is the one?
              normcore signature shampoo + conditioner, provides nourishment + softness, coconut acid, shea butter, sea buckthorn, fine-medium hair types
              1-2c that need nourishment + softening.
              mirrorball high shine + protect antioxidant shampoo + conditioner, brilliant shine + helps protect against pollution buildup, red wine extract, grape leaf extract, magnolia + ginger extract, sea buckthorn, fine-medium hair types
              1-3c that are combatting dullness.
              the kure bond repair shampoo + conditioner, repairs damage + strengthens while providing moisture, bond cure technology, plant butters, vegan proteins, sea buckthorn, all hair types 1-4c, best for high porosity hair. 
              hydro rush intense moisture shampoo + conditioner, deep hydration, squalane, hyaluronic acid, polyglutamic acid, coconut water, blue/ green algae, dry, dehydrated + coarse hair 2a-4c best for low porosity.

water bottle
water bottle Worth £20.00

free water bottle when you spend £80

hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now
water bottle
water bottle Worth £20.00
hydrate from the inside out with this 32-ounce water bottle

free water bottle when you spend £80 worth £20!

shop now

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Customer Reviews

Overall Rating : 4.87 / 5 (4403 Reviews)
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Top Customer Reviews

where reviews refer to hair care products, results may vary from person to person. customer reviews are independent and do not represent the views of amika.

Favorite hair products!

Lightweight and leaves my hair feeling super soft and smelling AMAZING!

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Best shampoo

I have thin colored hair and this is the best shampoo I have ever used

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It's great !

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Works for my husband

Unfortunately this shampoo & conditioner weigh my hair down too much but it works well for my husband.

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Love it so far

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Smells so good and my hair is so healthy after using this product. It also does not make my hair greasy and its just overall the best shampoo!

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Leaves hair smelling amazing

My hair is super soft and smells amazing

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Smooth and shiny hair

Buy the 500 mL refills - saves money and lasts longer!

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Amazing shampoo

I have been using Amika products for a few years and especially love their Normacare shampoo and condition. It is unlike any other shampoo/conditioner I have ever used!!! My hair is healthy, shiney and looks great. I highly recommend ALL Amika products!!! If

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Love this product line. The smell.is heavenly

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