get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches
we’re a friend to the planet, and now you can be, too 🌍
whilst stocks last ⏳
spend more, get more
unlock exclusive gifts when you spend £40 or more!✨
spend £40 - get a deluxe sample of the kure treatment
spend £80 - received a detangling brush
spend £100 - enjoy a vitamin burst wash and care set (worth £32)
20% off when you build your own bundle + free gift!
mix + match 3 products to get 20% off your order + kure mask 20ml for free
with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️
get a free refillable bottle when you buy 500ml refill shampoo or conditioner pouches
we’re a friend to the planet, and now you can be, too 🌍
whilst stocks last ⏳
spend more, get more
unlock exclusive gifts when you spend £40 or more!✨
spend £40 - get a deluxe sample of the kure treatment
spend £80 - received a detangling brush
spend £100 - enjoy a vitamin burst wash and care set (worth £32)
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discover our bestsellers + newness
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normcore signature shampoo
20% off build your own bundle and free gift
mix + match 3 products to get 20% off your order
with 10 collections for every hair type, texture + style. we've got something for everyone.
enter code BUNDLE20 at checkout
blowout babe thermal brush
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
hydro rush intense moisture leave-in conditioner 200ml
20% off build your own bundle and free gift
mix + match 3 products to get 20% off your order
with 10 collections for every hair type, texture + style. we've got something for everyone.
enter code BUNDLE20 at checkout
the kure intense bond repair mask
20% off build your own bundle and free gift
mix + match 3 products to get 20% off your order
with 10 collections for every hair type, texture + style. we've got something for everyone.
enter code BUNDLE20 at checkout
soulfood nourishing mask
20% off build your own bundle and free gift
mix + match 3 products to get 20% off your order
with 10 collections for every hair type, texture + style. we've got something for everyone.
enter code BUNDLE20 at checkout
the wizard detangling primer
20% off build your own bundle and free gift
mix + match 3 products to get 20% off your order
with 10 collections for every hair type, texture + style. we've got something for everyone.
enter code BUNDLE20 at checkout
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smooth over frizz-fighting treatment mask
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
sublime shine wash + care set
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
super strength wash + care set
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
hydration happy hour wash + care set
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
perk up dry shampoo
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
perk up plus extended clean dry shampoo
enjoy 3 free gifts when you spend £100+
· spend £80 - receive detangling brush
· spend £100 - free vitamin burst wash + care set (worth £32)
whilst stocks last!
we were kind and clean before it was a thing
top of the class
#1 prestige dry shampoo in the U.S.*
*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023.
hydrated hair is in your future
with the NEW silicone-free hydro rush intense moisture collection for long-lasting, 72 hour* hydration.
*products tested separately, except shampoo + conditioner tested together as a system
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