Added to your basket
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4 instalments of £5.75 with clearpay Learn more
WHAT IT IS
this ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, + stronger, healthier-looking hair. let us help you out + explain everything you need to know about purple shampoo on our blog.
WHO IT'S FOR
all blondes, silvers + greys are welcome!
WHY IT'S SPECIAL
wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool + strong.
- the proof is in our claims - bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen + repair hair, resulting in 86% more repair* + 55% less breakage​*
- brightens + tones - brassy hues don't stand a chance. this conditioner brings out the best + brightest shades of blonde, silver, + grey.
- wash your way to stronger hair - bust your brass strengthens + repairs damaged hair while helping to prevent future damage.
*after 1 use when used as a system, clinically tested.
colour safe, leaping bunny certified, no gluten contributors, keratin safe, certified vegan
HOW TO GET YOUR STRONGEST + BRIGHTEST MANE
please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.
CUSTOMIZE YOUR BUST YOUR BRASS ROUTINE!
if you are a natural (non-colour treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
if you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner + multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
- if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or two.
if you have highlights, a balayage, or natural-looking (colour-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone + pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.
if you have grey hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
if you are a textured blonde:
- follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, + repair which is just what a textured blonde needs.
KEY INGREDIENTS
- BOND CURE TECHNOLOGY: an innovative complex targeting hydrogen bonds, which are the most prone to breakage.
- PLANT BUTTERS: includes three plant butters: mango butter extract which is packed with omegas + vitamins a, c, + e, omega-6 fatty acid-rich borage oil, + shea butter that's loaded with vitamins, minerals, + five principle fatty acids.
- VEGAN PROTEINS: derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.
- ULTRA-VIOLET PIGMENTS: counteract yellow + brassy tones to bring out the best shades of blonde, silver, + grey.
FULL INGREDIENTS
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, glyceryl stearate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-55 propylene glycol oleate, peg-12 dimethicone, peg-150 distearate, peg-150 stearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, polyethylene glycol, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, stearic acid, sodium chloride, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, ext. violet 2 (ci 60730).
- Amika
q: what are bonds?
a: hair is made up of different kinds of bonds that impact the strength + elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, + more. damage leads to hair looking dull, damaged, frizzy, + unmanageable.
q: what is bond cure technology?
a: the bond cure technology used in the bust your brass collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.
q: what is brassiness?
a: brassiness refers to unwanted warm + yellow tones that appear over time in blonde, silver, + grey hair as it is washed + exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultra violet pigments to neutralize warm tones, resulting in cool shades of blonde, silver, + grey.
q: what types of damage does the bond cure technology target?
a: the bust your brass collection, formulated with bond cure technology, targets all types of damage-- from chemical, to mechanical, to natural breakage + environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.
q: how does the bond cure technology work compared to other bonding products on the market?
a: the bond cure technology in the bust your brass collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, + are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, + more. the bust your brass collection targets all kinds of damage + strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.
q: is there any keratin in these products?
a: no! we've replaced keratin with hydrolyzed quinoa, a vegan protein, so the new bust your brass collection is 100% vegan + does not build up on hair when used as directed.
q: can't too much protein make your hair brittle + weak?
a: while the overuse of keratin can lead to brittle + weak hair, the bust your brass collection uses vegan proteins that do not build up on hair or cause breakage when used as directed!
q: which hair types does this work on?
a: the bust your brass collection works on all types of blonde, silver, + grey! every blonde + grey hair type is susceptible to damage + brassiness. the bust your brass collections tones, repairs, + strengthens them all, from straight hair to chemically treated to curly + textured hair.
q: are these products colour safe?
a: yes! colour-treated blondes are prone to damage + brassiness, + would especially benefit from the bust your brass collection to tone, repair, + strengthen hair.
q: is this safe to use on chemically treated hair?
a: yes! chemically treated hair blondes are prone to damage + brassiness, + would benefit from the bust your brass collection, which is clinically proven to tone, repair, + strengthen hair.
q: can i use this every day? is over usage possible?
a: while the vegan proteins used in the bust your brass collection will not build up on hair when used as directed, not all hair types should use toning products every wash. we recommend customizing your blonde routine based on type of blonde + desired level of toning.
q: how long will it take to see results?
a: the bust your brass collection tones, strengthens, + repairs hair in as little as one use! we recommend customizing your blonde routine based on type of blonde + desired level of toning.
q: how long do toning benefits last?
a: the length of time for which cool tones last vary based on hair type, porosity, + environment. we recommend using the bust your brass collection as needed to correct unwanted brassiness.
q: what is the difference between the old formula + new? will my results differ?
a: we upgraded the new bust your brass repair shampoo + conditioner with a stronger formula that includes bond cure technology + vegan proteins that won't build up on hair when used as directed. it tones brassiness + more effectively combats damage by targeting the most abundant bonds in the hair, + is clinically proven to repair + strengthen hair.
q: how often should i use bust your brass?
a: we recommend customising your routine based on type of blonde or grey + desired level of toning. not all hair types should use bust your brass every wash, + most should alternate bust your brass with your favourite amika shampoo + conditioner:
- natural blondes: use bust your brass shampoo + conditioner every other wash, or bust your brass intense repair mask 1x per week if hair needs additional moisture.
- platinum blondes: use bust your brass shampoo + conditioner every other wash, + use bust your brass intense repair mask 1x per week in place of conditioner.
- neutral blondes: use bust your brass shampoo + conditioner every other wash.
- natural brunette or darker w/processed blonde: use bust your brass shampoo + conditioner every other wash, + use bust your brass. intense repair mask 1x per week in place of conditioner.
- natural greys/silvers: use bust your brass shampoo + bust your brass intense repair mask every wash.
- fantasy colours: use bust your brass intense repair mask 1x per week to maintain cool tone.
q: what shampoos + conditioners should i alternate bust your brass with?
a: for natural blondes + greys, we recommend alternating bust your brass with reset shampoo + conditioner, 3d shampoo + conditioner, + normcore shampoo conditioner. for enhanced or processed blondes + greys, we recommend alternating with vault shampoo conditioner or the kure shampoo + conditioner.
q: will this stain my towel +/or shower? what do i do if it does?
a: the bust your brass collection will not stain your shower or towels. however, if there are any concerns, rinse the product from hair as directed then run water over any areas where the product remains. if staining does occur, the pigmentation will rinse out of shower curtains, towels + bathtubs with hot water or washing as usual.
q: what should i do if this overpigments my hair?
a: bust your brass products should not overpigment when used as directed. the ultra-violet pigmentation in all products are meant to be used regularly to maintain tone. if overpigmentation does occur, wash with reset gel shampoo conditioner until desired tone is reached. to prevent future overpigmentation, we recommend leaving bust your brass products in hair for a shorter period of time before rinsing.
q: what is the amika signature scent?
a: an intoxicating blend of warm vanilla, spicy sweet clover, + fresh citrus.
bust your brass cool blonde repair shampoo
a shampoo that tones brassy hues, resulting in 86 percent more repair while strengthening and hydrating your strands.
£23.00
In stock
-
4 instalments of £5.75 with clearpay Learn more
birthday sale: 25% off your order when you spend £60!
celebrate with 25% off sitewide* when you spend £60
*discount automatically applied at checkout. applicable on RRP only.
celebrate with 25% off sitewide* when you spend £60
*discount automatically applied at checkout. applicable on RRP only.
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WHAT IT IS
this ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, + stronger, healthier-looking hair. let us help you out + explain everything you need to know about purple shampoo on our blog.
WHO IT'S FOR
all blondes, silvers + greys are welcome!
WHY IT'S SPECIAL
wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool + strong.
- the proof is in our claims - bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen + repair hair, resulting in 86% more repair* + 55% less breakage​*
- brightens + tones - brassy hues don't stand a chance. this conditioner brings out the best + brightest shades of blonde, silver, + grey.
- wash your way to stronger hair - bust your brass strengthens + repairs damaged hair while helping to prevent future damage.
*after 1 use when used as a system, clinically tested.
colour safe, leaping bunny certified, no gluten contributors, keratin safe, certified vegan
HOW TO GET YOUR STRONGEST + BRIGHTEST MANE
please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.
CUSTOMIZE YOUR BUST YOUR BRASS ROUTINE!
if you are a natural (non-colour treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
if you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner + multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
- if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or two.
if you have highlights, a balayage, or natural-looking (colour-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone + pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.
if you have grey hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
if you are a textured blonde:
- follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, + repair which is just what a textured blonde needs.
KEY INGREDIENTS
- BOND CURE TECHNOLOGY: an innovative complex targeting hydrogen bonds, which are the most prone to breakage.
- PLANT BUTTERS: includes three plant butters: mango butter extract which is packed with omegas + vitamins a, c, + e, omega-6 fatty acid-rich borage oil, + shea butter that's loaded with vitamins, minerals, + five principle fatty acids.
- VEGAN PROTEINS: derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.
- ULTRA-VIOLET PIGMENTS: counteract yellow + brassy tones to bring out the best shades of blonde, silver, + grey.
FULL INGREDIENTS
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, glyceryl stearate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-55 propylene glycol oleate, peg-12 dimethicone, peg-150 distearate, peg-150 stearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, polyethylene glycol, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, stearic acid, sodium chloride, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, ext. violet 2 (ci 60730).
- Amika
q: what are bonds?
a: hair is made up of different kinds of bonds that impact the strength + elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, + more. damage leads to hair looking dull, damaged, frizzy, + unmanageable.
q: what is bond cure technology?
a: the bond cure technology used in the bust your brass collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.
q: what is brassiness?
a: brassiness refers to unwanted warm + yellow tones that appear over time in blonde, silver, + grey hair as it is washed + exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultra violet pigments to neutralize warm tones, resulting in cool shades of blonde, silver, + grey.
q: what types of damage does the bond cure technology target?
a: the bust your brass collection, formulated with bond cure technology, targets all types of damage-- from chemical, to mechanical, to natural breakage + environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.
q: how does the bond cure technology work compared to other bonding products on the market?
a: the bond cure technology in the bust your brass collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, + are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, + more. the bust your brass collection targets all kinds of damage + strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.
q: is there any keratin in these products?
a: no! we've replaced keratin with hydrolyzed quinoa, a vegan protein, so the new bust your brass collection is 100% vegan + does not build up on hair when used as directed.
q: can't too much protein make your hair brittle + weak?
a: while the overuse of keratin can lead to brittle + weak hair, the bust your brass collection uses vegan proteins that do not build up on hair or cause breakage when used as directed!
q: which hair types does this work on?
a: the bust your brass collection works on all types of blonde, silver, + grey! every blonde + grey hair type is susceptible to damage + brassiness. the bust your brass collections tones, repairs, + strengthens them all, from straight hair to chemically treated to curly + textured hair.
q: are these products colour safe?
a: yes! colour-treated blondes are prone to damage + brassiness, + would especially benefit from the bust your brass collection to tone, repair, + strengthen hair.
q: is this safe to use on chemically treated hair?
a: yes! chemically treated hair blondes are prone to damage + brassiness, + would benefit from the bust your brass collection, which is clinically proven to tone, repair, + strengthen hair.
q: can i use this every day? is over usage possible?
a: while the vegan proteins used in the bust your brass collection will not build up on hair when used as directed, not all hair types should use toning products every wash. we recommend customizing your blonde routine based on type of blonde + desired level of toning.
q: how long will it take to see results?
a: the bust your brass collection tones, strengthens, + repairs hair in as little as one use! we recommend customizing your blonde routine based on type of blonde + desired level of toning.
q: how long do toning benefits last?
a: the length of time for which cool tones last vary based on hair type, porosity, + environment. we recommend using the bust your brass collection as needed to correct unwanted brassiness.
q: what is the difference between the old formula + new? will my results differ?
a: we upgraded the new bust your brass repair shampoo + conditioner with a stronger formula that includes bond cure technology + vegan proteins that won't build up on hair when used as directed. it tones brassiness + more effectively combats damage by targeting the most abundant bonds in the hair, + is clinically proven to repair + strengthen hair.
q: how often should i use bust your brass?
a: we recommend customising your routine based on type of blonde or grey + desired level of toning. not all hair types should use bust your brass every wash, + most should alternate bust your brass with your favourite amika shampoo + conditioner:
- natural blondes: use bust your brass shampoo + conditioner every other wash, or bust your brass intense repair mask 1x per week if hair needs additional moisture.
- platinum blondes: use bust your brass shampoo + conditioner every other wash, + use bust your brass intense repair mask 1x per week in place of conditioner.
- neutral blondes: use bust your brass shampoo + conditioner every other wash.
- natural brunette or darker w/processed blonde: use bust your brass shampoo + conditioner every other wash, + use bust your brass. intense repair mask 1x per week in place of conditioner.
- natural greys/silvers: use bust your brass shampoo + bust your brass intense repair mask every wash.
- fantasy colours: use bust your brass intense repair mask 1x per week to maintain cool tone.
q: what shampoos + conditioners should i alternate bust your brass with?
a: for natural blondes + greys, we recommend alternating bust your brass with reset shampoo + conditioner, 3d shampoo + conditioner, + normcore shampoo conditioner. for enhanced or processed blondes + greys, we recommend alternating with vault shampoo conditioner or the kure shampoo + conditioner.
q: will this stain my towel +/or shower? what do i do if it does?
a: the bust your brass collection will not stain your shower or towels. however, if there are any concerns, rinse the product from hair as directed then run water over any areas where the product remains. if staining does occur, the pigmentation will rinse out of shower curtains, towels + bathtubs with hot water or washing as usual.
q: what should i do if this overpigments my hair?
a: bust your brass products should not overpigment when used as directed. the ultra-violet pigmentation in all products are meant to be used regularly to maintain tone. if overpigmentation does occur, wash with reset gel shampoo conditioner until desired tone is reached. to prevent future overpigmentation, we recommend leaving bust your brass products in hair for a shorter period of time before rinsing.
q: what is the amika signature scent?
a: an intoxicating blend of warm vanilla, spicy sweet clover, + fresh citrus.
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Total Price: £46.00
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Customer Reviews
Top Customer Reviews
where reviews refer to hair care products, results may vary from person to person. customer reviews are independent and do not represent the views of amika.
Awesome purple shampoo
Awesome purple shampoo to tone down brassiness on blonde highlighted hair. My go to
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The BEST Purple shampoo
This is the best purple shampoo I have ever used! I typically get brassy and this does the trick and keeps my hair a cool blonde!
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Good product
Although this shampoo doesn't lather up as well as other Amika-brand shampoos, it does the job of keeping the brassy color out of my hair. I will definitely buy it again.
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Works Wonders!
This product is a staple in my hair care routine. I always have a bottle in my shower!
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absolutely love!
absolutely love!
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The best purple shampoo!
Love how this keeps my highlights the perfect shade of blonde. Also smells amazing!
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Wow!
Not only did it bust the brass, but it made my heart feel so soft and healthy. Love.
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The best Purple Shampoo
This purple shampoo is the best. Kicks the brass and makes my hair feel great
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Love it!
It is a little drying but nothing a good hydrating conditioner can't help! I really like this shampoo and conditioner combo
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Best Purple Shampoo
Repurchased this shampoo enough times I finally ordered the refills! 💜
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