15% off when you build your own bundle

15% off when you build your own bundle!

mix & match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

FREE mini polished straightening brush worth £30 when you spend £80

FREE mini polished perfection straightening brush when you spend £80 🧡

a travel-friendly mini straightening brush that’s perfect for bangs, touch-ups or smoothing close to the root in a single stroke.

*while stocks last

25% off Exclusive Sets

ready to play it smooth?

this NEW 60-second in-shower rinse-out treatment is clinically proven to instantly reduce frizz by 73%* and keep frizz reduced for up to 72 hours*

15% off when you build your own bundle

15% off when you build your own bundle!

mix & match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

FREE mini polished straightening brush worth £30 when you spend £80

FREE mini polished perfection straightening brush when you spend £80 🧡

a travel-friendly mini straightening brush that’s perfect for bangs, touch-ups or smoothing close to the root in a single stroke.

*while stocks last

bestsellers and gift sets

blowout babe thermal brush

free mini polished perfection straightening brush with orders £80+
3.77 Stars 31 Reviews
£95.00

the wizard detangling primer

free mini polished perfection straightening brush with orders £80+
4.97 Stars 134 Reviews
from £11.00

the kure intense bond repair mask

free mini polished perfection straightening brush with orders £80+
4.84 Stars 563 Reviews
from £23.00

normcore signature shampoo

free mini polished perfection straightening brush with orders £80+
4.85 Stars 3557 Reviews
from £9.00

soulfood nourishing mask

free mini polished perfection straightening brush with orders £80+
4.88 Stars 3825 Reviews
from £18.00

realm of repair strength + repair routine set (25% savings)

free mini polished perfection straightening brush with orders £80+
RRP: £75.00
£60.00

alternate hydrality intense hydration routine set (30% savings)

free mini polished perfection straightening brush with orders £80+
5.0 Stars 2 Reviews
RRP: £75.00
£58.00

rescue team hair routine trial set (40% savings)

free mini polished perfection straightening brush with orders £80+
RRP: £38.00
£27.00

hydro dream hydration routine trial set (38% savings)

free mini polished perfection straightening brush with orders £80+
RRP: £36.00
£26.00

mask-topia hydration + repair set (35% savings)

free mini polished perfection straightening brush with orders £80+
5.0 Stars 1 Reviews
RRP: £61.00
£45.00

shop by collections

we were kind and clean before it was a thing

we were kind and clean before it was a thing

top of the class


perk up was ranked the #1 best-selling dry shampoo in the US*


*source: the npd group/u.s. prestige beauty total measured market, hair product sales for 5.3oz size, 12 months ending december 2022

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hydrated hair is in your future


with the NEW silicone-free hydro rush intense moisture collection for long-lasting, 72 hour* hydration.


*products tested separately, except shampoo + conditioner tested together as a system

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don't let your hair reach its breaking point.


we supercharged the ingredients in the collection to repair hair from the inside out and to give you your strongest, healthiest hair yet!

shop now
@amika

the strand blog