smooth collection

smooth collection

achieve the smooth hair of your dreams that's frizz-free with time-released humidity protection.

15% off when you build your own bundle

15% off when you build your own bundle!

mix & match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

dream routine overnight hydration treatment

dream routine

overnight hydration treatment

it's time to put dry hair to bed ​with our ultra-hydrating, silicone-free overnight hair treatment. infused with hyaluronic acid, dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.

*clinically proven, when used as directed

kure repair collection

we have the kure for damaged hair

clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The NEW double agent 2-in-1 blow dryer + straightening brush is here

this 2-in-1 blow dryer straightening brush simultaneously takes hair from just-washed and damp, to dry and sleek all in one tool.

smooth collection

smooth collection

achieve the smooth hair of your dreams that's frizz-free with time-released humidity protection.

15% off when you build your own bundle

15% off when you build your own bundle!

mix & match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

bestsellers and new in

Double Agent 2-in-1 Straightening Blow Dry Brush

Plant your tree now
4.89 Stars 47 Reviews
£137.00

blowout babe thermal brush

Plant your tree now
3.48 Stars 25 Reviews
£70.00

blowout buffet | blow dryer brush + styling set (save 25%)

Plant your tree now
4.96 Stars 113 Reviews
£82.00

polished perfection straightening brush

Plant your tree now
4.65 Stars 566 Reviews
£90.00

the wizard detangling primer

Plant your tree now
4.98 Stars 127 Reviews
from £10.00

mighty mini dryer

Plant your tree now
4.82 Stars 248 Reviews
£45.00

high tide deep waver

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4.66 Stars 145 Reviews
£90.00

the chameleon 5 barrel interchangeable curling kit

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3.8 Stars 5 Reviews
£195.00

perk up dry shampoo

Plant your tree now
4.8 Stars 504 Reviews
from £10.00

the kure bond repair shampoo

Plant your tree now
4.86 Stars 1152 Reviews
from £16.00

the kure bond repair conditioner

Plant your tree now
4.87 Stars 1104 Reviews
from £16.00

blowout buffet | blow dryer brush + styling set (save 25%)

Plant your tree now
4.96 Stars 113 Reviews
£82.00

mighty mini dryer

Plant your tree now
4.82 Stars 248 Reviews
£45.00

normcore signature shampoo

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4.85 Stars 1725 Reviews
from £14.00

normcore signature conditioner

Plant your tree now
4.88 Stars 2160 Reviews
from £14.00

soulfood nourishing mask

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4.87 Stars 1624 Reviews
from £20.00

polished perfection straightening brush

Plant your tree now
4.65 Stars 566 Reviews
£90.00

vault color lock shampoo

Plant your tree now
4.88 Stars 1091 Reviews
from £14.00

collections

we were kind and clean before it was a thing

we were kind and clean before it was a thing

smooth collection

achieve the smooth hair of your dreams that's frizz-free with time-released humidity protection.

SHOP NOW

say bye to brassy hair!

bring blonde strands back to life with our showstopping collection

shop now

the strand blog